Printing T-shirts for profit is entirely
feasible for people who have the resources to invest in the right equipment and
who do their homework and develop their expertise on how designs can be applied
to blank shirts.
Tshirtplus T's market is huge; nearly everyone on the
planet owns at least one. We have become a growing way of exercising people's
right to self-expression and are a classic staple wardrobe.
Nonetheless, there are also many
widespread myths about the degree of difficulty involved and the types of
problems that can be faced when starting a shirt printing business.
So let's go through some of the most
common misconceptions and problems in garmentprinting business until you invest
in expensive equipment and print your advertising collateral
Here are 5 issues
starting your own t-shirt printing business
1.
Computer
generate heat transfer designs
2.
Thinking that a
start-up T-shirt business package will teach you everything you need to know
3.
Your designs are a
huge part of your investment
4. Not having enough space for your screen printing equipment
5. Forgetting to focus on solving your customer's marketing challenges
·
Computer generate heat transfer designs:
Sure, heat transfer
is an easy way to mass-produce such models. If you're smart about using your
equipment and figure out what materials are appropriate for heat transfer, this
can be a good start to a profitable custom T-shirt company. Many people
successfully used heat transfer in their T-shirt printing business. One problem
facing would-be entrepreneurs is that heat transfer designs don't transfer well
to dark shirts.
·
Thinking that a start-up T-shirt business package will
teach you everything you need to know:
Providing the
right equipment with an accompanying tutorial is not the end of all, and all
that many people selling these items would have entrepreneurs believed.
Extensive research into the type of designs you want to create and which method
best suits your purpose, and the materials available to you will go a long way
towards ensuring you don't waste time and valuable resources.
If you have a penchant for creating complex designs on your preferred computer program and plan to produce limited runs, then using a digital clothing printer (also known as direct clothing) is probably more suited to your skills and needs.
If you have a penchant for creating complex designs on your preferred computer program and plan to produce limited runs, then using a digital clothing printer (also known as direct clothing) is probably more suited to your skills and needs.
Don't waste
your money-thousands of people buy start-up kits with a vague promise to
increase their income without fully understanding what it means to get into
this type of business. Their equipment is usually pushed back to their garages
or storage unit until they drag it out for a garage sale during spring
cleaning.
An alternative
to buying your equipment to use another company specialising in contract
digital printing for your work. Take orders from your customers and have
another company do the actual printing. This is a good way to wet your feet by
improving the sales process and developing a client base before investing in
equipment.
Your designs are a huge part of your investment:
Your designs are a huge part of your investment:
Learning the processes involved in the
various techniques used in T-shirt printing is just the tip of the iceberg-your
artwork is a huge part of your design and printing business. Your artwork will
attract potential brand customers. You must also align your artwork with the
correct T-shirt content and printing technique to optimise your investment.
For example, for silk screen printing,
you need to be careful about how to arrange and install your artwork. Any deviation
will result in wonky-looking shirts that fail to meet customer expectations.
The easiest designs for silk screen printing include text and simple art.
If you decide to start some business
venture, make sure you do a lot of research before making a huge financial
commitment, such as buying equipment or finding space for your company. Apparel
design forums are a perfect way to gain new perspectives and share ideas with
other entrepreneurs.
·
Not having enough screen printing equipment:
Professional screen printing equipment
safely and efficiently needs storage. You need space to plan, reclaim and wash
screens properly. And don't forget a dryer to heal your apparel. You'll also
have to sort, fold and pack the finished decorated clothing including t-shirts,
hoodies, towels, etc. Commercial automatic presses won't fit in your bedroom,
basement or garage. Special electrical wiring, ventilation, air compressors and
safe waste disposal are usually required when operating commercial screen
printing presses and dryers. Starting a home-based screen printing business
means you're almost always a better candidate for a smaller manual press. Make
sure you have the easy-to-move click. If you need to move your press frequently
or take it elsewhere for on-demand or on-site printing?
·
Forgetting to focus on solving your
customer's marketing challenges:
Often, your customers will be other local
small business owners who have marketing and advertising challenges but can not
afford a large-time advertising agency or professional marketing company. When
you become a tool for your clients and help solve their advertising problems,
you'll bring more value to the table. Help define your challenge, which will
become your marketing objective. Figure out who their target audience is:
internal workers, prospects, clients, etc.
Once you know the goal and the audience,
you can define a message and create a graphic to help tell the story. The
graphic text, design and logo are what you'll print on a t-shirt, cooler,
wallet, towel, hoodie... or a hundred more things. Solve their advertising
issues and return again and again!
Starting a screen printing company at home
is simpler than ever. How much less stress would you go through starting this
business with experts at every step? By starting your apparel decoration and
promotional printing business with Printa Systems, you'll avoid more than the seven
errors listed above and lots of drama!
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